冀镝，我校2012届广告学专业校友，知识产权领域深耕者。曾就职于温州老牌知识产权专利代理机构，并担任省级知识产权联盟秘书长等职务。现创立专业事务所担任总经理，以十年行业积淀书写新时代知产守护者的篇章。

Part.01

解码成功基因：

商科教育的底层逻辑

Part.02

商科赋能：

破译职场跃迁密码

虽然知识产权属于法学领域，但广告学赋予的策划思维与管理视野形成了独特的复合优势。"当商会需要策划行业论坛时，我校培养的商业敏感度总能让我快速把握关键节点。"冀镝以亲身经历印证了商科教育的跨界价值。得益于学校浓厚的创业实践氛围，她在初入职场时就展现出超越同龄人的商业素养——从商务谈判的进退尺度到行业趋势的预判能力，都印证了我校"商行天下"的育人理念。

Part.03

十年法则：

专业主义的胜利

在行业沉浮的十年间，冀镝始终秉持两大铁律：

第一，行业深耕不动摇。从职场新人到企业掌舵者，她以"十年磨一剑"的定力见证行业变革。"知识产权领域需要持续的知识迭代，但更需要时间的复利效应。"如今她的事务所已为300+科创企业构建知识产权护城河。

第二，职场定力不盲从。八年职场历练才开启创业征程的决策背后，是"不盲目追风口，要在深度里找机遇"的战略定力。面对行业寒冬，她总能在危机中看到转机："每次技术革新都带来新的知产服务需求，关键是要成为那个随时能接住机会的人。"

Part.04

产教融合：

设计思维的落地实践

作为省级知识产权联盟负责人，她始终聚焦于产品研发全周期的知识产权保护体系构建。在校企合作中发现，学生作品的产业化瓶颈往往源于市场洞察的缺失。"我们正在搭建'创意实验室'，让学生带着设计方案直接对话企业研发部门。"冀镝展示的最新案例中，某学生团队设计的模块化包装方案已通过专利布局实现量产，印证了"设计思维+商业思维"的双轨培养模式。

Part.05

致未来：

创业精神的代际传递

"试错成本最低的黄金四年，恰恰是温商学子最宝贵的创业孵化期。"冀镝建议学弟学妹构建"T型能力结构"：扎实的专业深度辅以多元实践经历。在她主导的校友导师计划中，已有20余个学生创业项目通过知识产权评估获得融资。"不要害怕选择，但要学会在专注中迭代。当你对某个领域产生不可替代的价值时，时代自会给你答案。"

从课堂到职场，从创意到产权，冀镝用十年光阴诠释了"长期主义"的真正内涵。在她身上，我们既看到温商院"敢为人先"的创业基因，更感受到新时代知产人"守正创新"的使命担当。这份始于课堂的热爱，终在时间的长河里绽放出守护创新的璀璨光芒。

Ji Di, an alumnus of the Advertising major from our school's class of 2012, is a dedicated cultivator in the field of intellectual property.She once worked in an established intellectual property patent agency in Wenzhou and held positions such as the secretary - general of a provincial - level intellectual property alliance. Now, as the general manager of a professional firm she founded, she is writing a new chapter as a guardian of intellectual property in the new era with her ten - year industry experience.

Among many teachers, two esteemed mentors, Kong Guoqin and Huang Wenlin, have always been deeply cherished by her. As one of the first - batch students, the special teacher - student ratio forged an extraordinarily deep bond, which has continued to be a precious connection throughout her career. "Whenever I encounter professional challenges, I can always gain valuable insights from these two mentors. This kind of teacher - student friendship that transcends time and space is a unique spiritual heritage of Wenzhou Business College," said Ji Di.

Although intellectual property falls within the legal field, the planning mindset and management perspective bestowed by advertising studies have created a unique compound advantage. "When the chamber of commerce needs to plan an industry forum, the business acumen cultivated by our school always enables me to quickly identify the key points."Ji Di's personal experience attests to the cross - disciplinary value of business education. Thanks to the strong entrepreneurial and practical atmosphere of our school, she demonstrated business acumen beyond her peers upon entering the workforce. From the balance in business negotiations to the ability to anticipate industry trends, it all reflects our school's educational philosophy of "Business Spanning the Globe".

During the decade of industry fluctuations, Ji Di has always adhered to two unwavering principles:First, unwavering dedication to industry - deepening. From a novice in the workplace to the leader of an enterprise, she has witnessed industry changes with the determination of "forging a sword in ten years". "The field of intellectual property requires continuous knowledge renewal, but more importantly, the compound - interest effect of time." Her firm has now built intellectual property moats for over 300 science and technology innovation enterprises.Second, maintaining workplace stability without following the crowd. Behind the decision to embark on her entrepreneurial journey after eight years of work experience lies the strategic determination of "not blindly chasing fads, but seeking opportunities in depth". Facing industry downturns, she can always spot opportunities within crises: "Every technological innovation generates new demands for intellectual property services. The key is to be the one who can seize.

As the head of a provincial - level intellectual property alliance, she has always focused on establishing an intellectual property protection system throughout the entire product R & D cycle. In school - enterprise cooperation, it was discovered that the bottleneck in the industrialization of student works often stems from a lack of market insight. "We are currently building a 'Creative Laboratory' to enable students to directly communicate with the R & D departments of enterprises with their design plans." In the latest case presented by Ji Di, a modular packaging design by a student team has achieved mass production through patent layout, verifying the dual - track training model of "design thinking + business thinking".

"The four golden years with the lowest cost of trial - and - error are precisely the most precious entrepreneurial incubation period for students of Wenzhou Business College." Ji Di suggests that junior students build a "T - shaped ability structure": a solid professional foundation complemented by diverse practical experiences. In the alumni mentor program she led, over 20 student entrepreneurial projects have obtained financing through intellectual property evaluation. "Don't be afraid to make choices, but learn to iterate with focus. When you create irreplaceable value in a certain field, the times will surely give you an answer."

From the classroom to the workplace, from creativity to property rights, Ji Di has used ten years to interpret the true connotation of "long-termism". In her body, we not only see the entrepreneurial gene of "daring to be the first" of the Wen Business Institute, but also feel the mission of "upholding integrity and innovation" of the intellectual property people in the new era. This love, which began in the classroom, has finally blossomed into a brilliant light of protecting innovation in the long river of time.