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校友足迹55 | 拆解1.5亿营收密码,信工校友企业“小目标”实战指南

作者:樊振丽  来源:温州商学院校友总会 时间:2025-04-25 21:10:00 

      2025年4月21日,信息工程学院学生事务部副主管王静与辅导员蒋梦婕一同前往金华,走访我校04级创业校友郑东的企业——金华浦江途家工贸有限公司。


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途家工贸有限公司成立于 2019 年,是一家集研发、生产、贸易、电商运营于一体的综合型工贸企业,业务涵盖智能家居收纳、母婴宠物用品、旅行户外装备等多元领域,以“工贸一体+数字化人工智能”为核心模式,打通从商品开发、智能制造到全球终端用户的高效链路,业务覆盖外贸与内贸双市场。

与天猫、拼多多、淘宝、抖音、迪士尼、美团等多家知名企业战略合作,旗下20多家店铺稳居各平台类目TOP1,总资产超1亿元,年销售额达 1.5 亿元,获国家“优秀电商企业”称号,是浙江省内最年轻且极具潜力的标杆企业。


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抵达校友企业后,在郑东的引导下,王静一行深入参观了企业的产品展示中心、数字化办公系统以及仓储管理系统等。

座谈会上,谈及大学生活的时候,郑东校友强调了大数据技术在产业数字化转型中的关键支撑作用,他表示:“在信息工程学院的学习经历,为我的职业发展和企业创新发展奠定了坚实基础

微信图片_2025-05-25_211917_511.jpg   同时,郑东还分享了他从大学毕业初期的职业探索,到创业突围期的战略转型攻坚,再到现阶段深耕管理体系标准化建设的实践历程。“做企业就像‘鸡蛋分篮放’”,郑东感慨道,“内贸外贸双赛道并行,必须靶向深耕,才能构建长期竞争力!”

王静高度赞扬校友企业的发展成果,同步介绍了学院在学科优化、师资引育及产教融合平台建设的最新进展。双方就人才联合培养方案、实习就业直通模式、拓宽毕业生就业渠道等方面展开了深入交流,明确校企资源互补对教育链与产业链双向赋能的核心价值

在双方代表的见证下,王静与校友郑东共同签署校企合作协议,重点布局人才培养、产教创新等领域,标志着双方在产学研协同发展层面迈出实质性步伐,标志着我院战略拓展的新篇章,标志着我校金华校友会筹备成立奠定坚实基础。


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Alumni Footprints 55 | Decoding the 150-Million-Yuan Revenue Secret: A Practical Guide to the "Small Goal" of the School of Information Engineering Alumni Enterprise

On April 21, 2025, Wang Jing, Deputy Director of the Student Affairs Office of the School of Information Engineering, and counselor Jiang Mengjie visited the enterprise of our school's  entrepreneurial alumnus Zheng Dong from the Class of 2004 in Jinhua—Jinhua Pujiang Tujia Trading Co., Ltd.

Established in 2019, Tujia Trading Co., Ltd. is a comprehensive trading company integrating research and development, production, trade, and e-commerce operations. Its business covers a diverse range of fields, including smart home organization, maternal and infant products, pet supplies, and travel outdoor equipment. The company adopts a core model of "integrated trading and manufacturing + digital artificial intelligence," creating an efficient link from product development to intelligent manufacturing and to global end-users. It operates in both domestic and international markets.

The company has strategic partnerships with many well-known enterprises, such as Tmall, Pinduoduo, Taobao, Douyin, Disney, and Meituan. Its more than 20 stores rank top in their respective categories on various platforms. With total assets exceeding 100 million yuan and an annual sales revenue of 150 million yuan, it has been honored with the title of "Outstanding E-commerce Enterprise" by the state and is one of the youngest and most promising benchmark enterprises in Zhejiang Province.

After arriving at the alumnus's enterprise, led by  Zheng Dong, Wang Jing and her team visited the company's product display center, digital office system, and warehousing management system.

During the symposium, when talking about his college life, Alumnus Zheng Dong emphasized the crucial supporting role of big data technology in industrial digital transformation. He said, "My learning experience at the School of Information Engineering has laid a solid foundation for my career development and the innovative development of my enterprise."

Zheng Dong also shared his journey from initial career exploration after graduation, to strategic transformation during the entrepreneurial breakthrough period, and to the current focus on standardizing management systems. "Running a business is like 'not putting all your eggs in one basket,'" he remarked. "Operating in both domestic and international markets requires targeted in-depth development to build long-term competitiveness!"

Wang Jing highly praised the achievements of the alumnus's enterprise and introduced the latest progress of the school in optimizing disciplines, cultivating and introducing teachers, and building industry-education integration platforms. Both sides had in-depth discussions on joint talent cultivation programs, direct internship and employment models, and expanding employment channels for graduates, clarifying the core value of complementary resources between the school and the enterprise for the empowerment of both the education and industry chains.

Under the witness of representatives from both sides, Wang Jing and Alumnus Zheng Dong jointly signed a school-enterprise cooperation agreement, focusing on talent cultivation and industry-education innovation. This marks a substantial step in the collaborative development of industry, academia, and research between the two parties, a new chapter in the strategic expansion of our school, and a solid foundation for the establishment of our school's Jinhua Alumni Association.


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